About Suncoast Displays

Our Story

For more than three decades, Suncoast Displays has helped brands stand out on the trade show floor—pairing design and production with complete services that let you focus on results.

What began as a local resource for exhibitors in Western Florida has grown into a trusted partner serving Tampa, St. Petersburg, Sarasota, and Orlando with national and global reach. As a Skyline® Authorized Dealer, we combine local expertise with an international network, ensuring every project balances creative impact with operational precision. We aren’t just about hardware—we are marketers, visual storytellers, and trade show specialists committed to making your exhibit a show-stopper. Our team also stays connected to industry leaders like CEIR and Exhibitor Magazine to bring fresh thinking and proven strategies to every show.

Over the years, Suncoast Displays has invested in advanced technology, expanded product offerings, and refined best practices to deliver exhibits that are not only beautiful but also functional, durable, and measurable in impact. From design and graphics to logistics, install & dismantle, and storage—we manage every detail so our clients can shine.

Leadership

Carole Dale, President — Taking the helm in 2010 after a successful career in advertising, Carole brought a marketer’s mindset and a passion for client success. Under her leadership, sales have more than doubled, fueled by a relentless focus on exceeding expectations. “You want someone who has solutions—there is always a solution and we’re going to find it,” she says. Carole has guided investments in technology, product innovation, and showroom space to ensure longevity and stability for clients and her team alike.

Paul Dale, Vice President of Operations — Known for his hands-on leadership and problem-solving mindset, Paul keeps projects moving seamlessly from planning to show floor. Clients know him as someone who always finds a way—earning comparisons to the original “MacGyver.” Originally from New Zealand, Paul brings his passion for teamwork and sportsmanship to every project, backed by decades of experience in trade show operations. He is as committed to supporting clients on the show floor as he is to cheering on his family and rugby team.

Together, Carole and Paul lead a dedicated team of designers, project managers, and service specialists who act as an extension of your brand. Their goal is simple: exhibits that stop traffic, start conversations, and leave lasting impressions.